A note to Facebook Page Admins who may be about to attach a seemingly relevant photo of ticks to your article on ticks:
In spite of general best practices suggestions, not ALL articles you share on Facebook need a visual. Yes, it is advisable to share posts as photos (you can edit the captions, and they retain your original message when shared), but give some though to the platform and what its users will want to see in their streams when choosing an image.
If I your article on tips for summer bug repellant interests your followers, they will click on the headline, made of words, and then feel more informed by the supplemental imagery. However, seeing a photo of a variety of tick species on someone’s hand while browsing through puppies, babies, and sandwiches may cause your followers to Hide your post, and possibly click “Hide all future stories” from you, to avoid future risk of appetite loss.
NOTE: If you do feel the need for a visual, you can always add an adorable, albeit unrelated, photo instead, such as this one:
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| Dog Finds a Tiny Kitten, Risks Everything to Save Her |
I promise, your followers won’t mind the substitute!
